Consulting is an important part of any self-respecting business. Big brands worldwide know that and that is why they are always allocating a huge portion of their annual budgets to ensure their consultants are well taken care of.

Now that we agree on that simple fact, let us take a moment and look at some of the many important roles that marketing and business consultants play in the success of any businesses. The roles cut across market giants and small enterprises.

  • Offer expert advice

An olden saying goes ‘great advice is better than gifts of gold because it averts you from the path of destruction.’ The same is true for businesses. More often than not, consultants are people with good training and experience in a particular line of business like, say, marketing.

Their longevity in the businesses verses them with the best business practice, and they can thus help a business go directly to beneficial actions rather than employ trial and error tactics. New consultants are not necessarily newbies in the industry.

Consultancy involves a lot of research and reading, which are not exactly the most enjoyable things in the line of knowledge acquisition. As such, the industry tends to attract only the best.

  • Formulate and implement action plans

If a business feels that advice is not enough, it may request a consulting agency to formulate an action plan for it. The exact action plan depends on the specific challenge that a business is looking to surmount.

A consulting firm may come up with a plan to revive an ailing business, help a thriving business grow to new levels or assist in retaining the market share in a competitive environment.

Businesses may even go ahead and have the company implement some of the plans it formulates as a third party. This often happens when the two entities have developed mutual trust through extended periods of working together or previous valuable advice.

  • Handle dirty business

Businesses are public brands and depend on the light in which their consumers see them to survive. As such, they try to maintain a positive public image at all times.

That said, there are some businesses practices that, though of an essence, may paint a business in a bad light. Industry dynamics may, for example, require that a business trims down its workforce. It doesn’t matter where you go in the world, anyone that sacks employees (especially en masse) is frowned upon. Businesses may thus engage consulting agencies to handle such business for them.

  • Damage control

Sometimes companies will inevitably find themselves with an egg in the face that threatens their very existence. Such calamities are almost always unforeseen and cause a turbulence within a business structure that fills it with confusion.

Think for example of a company that gets hit by sexual harassment allegations that touch on a number of people within its top hierarchy. While such an issue needs to be handled with great urgency, the implication of the very people who should handle it internally becomes a stumbling block.

In such situations, consulting agencies become the saving grace. They are able to solve matters without the fanfare and negative that would be involved if alternative avenues were used.

These are the main but just a few of the roles that consulting plays in helping a business achieve its goals. Basically, consulting is like the versatile spanner that loosens and tightens all nuts in a business.